Butlins were looking for innovative ways to increase spend, as well as cross-promote attractions throughout their resort.
The opportunity for SwipeStation was to create a campaign that enabled Butlins both to understand consumer behaviour and to influence it, thereby meeting their objectives.
Across the flagship Butlins resort, a ‘scan-and-see what you’ve won’ concept was rolled out. The campaign ran throughout the year with five SwipeStation units placed across the resort in different venues. Every transaction above £10 qualified for a chance to win and the consumer received a unique QR code. This was scanned at a SwipeStation and prizes could be redeemed instantly at the resort. Prizes were tailored to different audiences and ranged from archery and go-karting sessions to a variety of food and beverage deals.