Campaign Activation

Whatever campaign you’re running, SwipeStation can help activate it. We call it ‘The Last Metre’ – that part of the campaign where you are required to engage with the customer in a fun, unique and REAL way.

There are a variety of ways you may wish to activate your campaign. Below are just a few suggestions:

    • On Pack – adding a unique code to a product that must then be swiped for a chance to win.
    • On Trade – positioning SwipeStations in bars, clubs, hotels etc to drive sales.
    • In Store – drive footfall through SwipeStation ‘Swipe & Win’ campaigns.
    • Product Sampling – using SwipeStations to support sampling campaigns.
    • PR / Events – using SwipeStations to surprise and delight journalists / guests at an event.

What ever your Campaign Activation requirements, SwipeStation can help. Get in touch to find out more.

woman with voucher
24%

Conversion Rate

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Case Study – Odeon Cinemas

Odeon Cinemas were looking for a way of activating a competition in partnership with Pepsi Max. The challenge they faced was not just to surprise and delight cinema goers with instant prizes, but to capture visitor data for marketing purposes. Again, SwipeStation was able to deliver, by printing off a unique code with every instant prize that Swipers then entered on a website.

The results were extraordinary, with 30,000 swipes across the 10 sites in just 12 weeks. Moreover, 24% of instant winners went on to sign up for the prize draw.

Customers Include

london
hertfordshire
sydney

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