The beauty of SwipeStation is that in order to have a chance of winning, consumers must be physically standing at the machine. This gives shops or venues the opportunity to email their customers a unique code that they must bring on site for a chance to win. Whether they have printed off the email or swiped their phone – this is on site engagement.
That makes SwipeStation campaigns perfect for shop re-launches, special bar promotions or any campaign where the purpose is to bring back previous customers and surprise and delight them in a fun, unique and REAL way.
People love prizes, especially instant prizes. What better way to re-engage with previous customers than giving them a fun activity to get involved in.
When Riley’s sports bars were looking to re-engage with their customers, they brought SwipeStation in for a 4 week Swipe & Win campaign, emailing their customers a unique code. To see if they won, customers had to visit their local Riley’s, either printing off the email or swiping the code on their phone.
Simple, low cost, and highly effective, Riley’s were able to provide a fun and engaging incentive for customers to return.
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