Mobile Payment at Matchdays – Challenges


  • Not all fans that want food and drink have the time (or patience!) to queue and get served. There is huge potential for increased sales.
  • Transient staff struggle with till systems, bar processes and mental arithmetic – resulting in shrinkage and frustrated customers.
  • Lack of connectivity in football stadiums means that it hasn’t been possible to order food and drink from the terraces… until now!

Case Study: Allianz Park – Home of Saracens Rugby

Saracens were looking to increase food and beverage spend on matchdays, whilst improving the customer experience by shortening the queues at the bar. The results speak for themselves: on the opening day of the season, SwipeStation Prepay accounted for 10% of total sales at the bar, and 70% of visitors who used the service repeated their order.


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