Odeon Cinemas teamed up with SwipeStation for a ‘surprise and delight’ campaign when they were looking to drive engagement and repeat footfall during the Summer blockbuster period.
This new and interactive campaign, with one of the nation’s leading cinema chains, was implemented across 10 sites over the country. It meant that we had bagged ourselves our first ever national campaign!
This dual campaign encouraged cinema visitors to purchase combo deals to obtain a QR code which they scanned at a Swipestation to ‘swipe and see’ what they’d won. 1000’s of instant-win prizes were up for grabs, ranging from a free large Pepsi-Max, popcorn buckets, Pepsi-Max bottle torch rings, Pepsi Max headphones, iPad Mini’s and even a once-in-a-lifetime trip for two to Hollywood!