Despite the rise of social media and collaboration technologies, trade shows and expos are as popular as ever.
However, event marketing has had to evolve to meet the changing expectations of attendees. In order to make a real impact and drive those all-important conversions, exhibitors and venues have had to move away from the brochureware mindset. It’s not enough to stick some branding on a booth in a huge hall and arm yourself with ‘swag’. People are looking for a more interactive and personalised experience, one that anticipate their needs and engages them in the process.
SwipeStation can create a deeper engagement with your brand and ultimately drive sales. First and most importantly, we provide new and enticing ways to get people to your stand with SwipeStation’s numerous applications. These can be linked to any promotion you choose to run, whether on social media or in the venue on the day. Once visitors are at your stand, the SwipeStation units are there to engage them in an interactive and fresh way, while at the same time gathering insights to help you better understand your buyers’ needs.