The primary focus for most Fast Moving Consumer Goods (FMCG) brands is revenue, with the biggest challenge being holding on to and growing sales.
In an increasingly competitive environment, brands must hold the attention of existing customers and attract that of new consumers by creating a point of differentiation from other brands. Consumers’ expectations are greater than ever, and they are demanding that brands deliver not only value but also innovation and category leadership. The importance of driving trial and adoption, and ultimately loyalty, has never been more important to the bottom line.
SwipeStation is a simple solution with numerous applications. It can help you get the maximum impact from your marketing budget, by using innovation to increase profitability. At its most fundamental, SwipeStation is a campaign marketing tool to deliver and redeem promotions. We understand the need for promotions, whether you’re rolling out a new product line or growing existing sales to fix your brand as a utility in consumers’ everyday lives. All this is underpinned by real-time consumer insights, tracking promotions from inception to redemption and enabling you to anticipate your customers’ needs and demands. On top of that, SwipeStation’s physical presence in a store or venue helps to attract consumers’ attention and engage them in a unique branded experience.