Digital connectedness has changed the way we consume and experience out-of-home leisure and entertainment experiences.
As part of their real-world physical experiences, consumers crave digital interaction and often consider their mobile device a part of themselves. The challenge for leisure and tourism brands is to exceed these digital expectations for consumers, by differentiating their offering from that of others. Ultimately, digital engagement will drive new and repeat sales, and can also be used to deliver tracking and insight data, to allow for changes based on performance.
Enter SwipeStation. Our simple solution has numerous applications and we can interact with anything from paper to mobile devices. Connecting digital behaviour with the real world is at the heart of what we do, using our units to engage consumers and enhance their in-venue experience. We have proven success in re-circulating footfall across a large site, in order to drive up-sell and cross-sell, and increase average spend. Tracking and measurability is also key to the SwipeStation solution – we can provide you with the actionable customer insights you need to deliver your business objectives and meet your targets.