The retail sector has seen significant changes over the past few years.
The rise of mobile and e-commerce is hard to ignore and bricks-and-mortar retailers must adapt or die. Shifting attitudes mean consumers are looking for a new, more personalised shopping experience, while changing economic times have led to more price-conscious customers demanding value based on their needs at any point in time. Interconnectivity is now a way of life and people expect a seamless experience across all channels. Retail has also become more experiential – consumers expect going shopping to be a lifestyle experience.
Retailers can use these trends to their advantage. With SwipeStation, technology can be harnessed to ensure your brand stays top of mind with an increasingly selective shopper. Our simple solution has numerous applications to entice visitors to stay longer and spend more in-store. At its essence, SwipeStation connects online and offline activity in a seamless way that enhances rather than disrupts the consumer journey. We use real-time data to track promotions from inception to redemption, which also means you can adapt mid-campaign if required. At the same time, SwipeStation’s physical presence in-store adds value to the overall retail experience and offers a huge range of unique branding opportunities to draw in and engage busy shoppers.