Red Bull were launching a new range of flavours and wanted SwipeStation to create a Surprise and Delight campaign to drive the uptake of the new products, without cannibalising current sales.

Red Bull already had a good understanding of their customers, but wanted to gain further insights, alongside driving interest and trial.

We delivered ‘Summer Swag’, a unique product promotion campaign. It used a ‘scan and see what you’ve won’ concept to generate demand for the new flavours and engage consumers with the brand. With every Red Bull Special Edition sold in a participating Yates’s, a red, blue or silver coupon was issued. Customers then swiped the coupon at a SwipeStation to see what they had won. Prizes ranged from food to festival tickets and were either instant wins or entry to a prize draw, with the prize draw entrants asked to rate their Red Bull Special Edition experience (from Super Tasty! to Not For Me!) to gain entry.

38%

Engage with Red Bull online

redbull campaign image

The campaign meant it was simple to drive adoption and gather feedback at the same time.

The gamification of Red Bull using SwipeStation helped to deliver an amazing 595% increase in average sales of the Red Bull Special Edition flavours. In addition, 38% of people who received an entry to the prize draw actually went on to interact with Red Bull online and enter the draw.

595

Percentage increase in average sales

Yates Scan 2

Customers Include

london
hertfordshire
sydney

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