Row of swipestation scanners

The problem

01 Loss of sales

Not all fans that want food and drink have the time (or patience!) to queue and get served. There is huge potential for increased sales.

02 Underperforming transient staff

Transient staff struggle with till systems, bar processes and mental arithmetic - resulting in lower sales, shrinkage and frustrated customers.

03 Poor fan experience

Queues are too long, and fans often miss vital moments in the match - which negatively affects the fan experience.

04 Unreliable phone connectivity

Existing mobile payment solutions rely on connectivity and are therefore unstable.

05 Lack of data

Clubs struggle to gain accurate data on their visitors that would help them provide a better fan experience in the future.

45%

Percentage of fans who have abandoned a concession line at least once in the past 12 months without making a food or beverage purchase.

Source: Oracle

100%

Average annual staff turnover in stadiums.

Source: Stadium Catering Feedback

The solution

01 Rapid transactions

SwipeStation is proven to reduce transaction time from over 60 seconds to under 15 seconds.

02 Cashless efficiency

SwipeStation aligns with the industry’s ambition of going cashless: to speed up the service, simplify accounting and end ‘shrinkage’ (cash theft).

03 Ease of use

SwipeStation is simple to install, with no Point Of Sale equipment required behind the bar, and no staff training.

04 Consistent stability

Adopting our system does not require phone connectivity and is therefore extremely stable.

05 Deeper understanding

Through the data SwipeStation provides, stadiums can learn more about fans and better understand their behaviour.

56%

Percentage of fans who would download an app and complete a transaction using SwipeStation

Just how fast are we?

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“Our aim was to get service time down from 50 seconds to 30 or 40 seconds. With SwipeStation coming in we’ve been able to take it down to 15 seconds.” 

Mike Warren, Head of Concessions. Ashton Gate

Welford Road: Video

Welford Road: Usage

SwipeStation Customers v Total Orders

Leicester Tigers – 2017/18 Season

orders-per-game-desktop
orders-per-game-mobile

Welford Road: Uplift

Turnover and Average Transaction Value (ATV) by Game

Leicester Tigers, Welford Road • 2017/18 Season

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uplift-mobile

Reviews

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reviews

Reviews

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I usually don’t even try to get a beer at half time because the queues are always so bad. That’s all changed.

Sheila Kenna

I found both the App and the SwipeStation machine very easy to use. It was a joy to be served with my order within three minutes of collecting my receipt, on two separate occasions (I am 78, so queuing isn’t my most comfortable occupation!).

Carole Bond

Delivery method

The SwipeStation units would be conveniently positioned near the bars / Fast Lanes to ensure easy access.

Reporting, Analysis, and Data

  • Sales figures
  • Products sold
  • Best selling products
  • Individual spending habits
  • Best customers
  • Recurring vs. New Customers
  • and more …

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+44 (0)20 3051 6138

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