Not all fans that want food and drink have the time (or patience!) to queue and get served. There is huge potential for increased sales.
Transient staff struggle with till systems, bar processes and mental arithmetic - resulting in lower sales, shrinkage and frustrated customers.
Queues are too long, and fans often miss vital moments in the match - which negatively affects the fan experience.
Existing mobile payment solutions rely on connectivity and are therefore unstable.
Clubs struggle to gain accurate data on their visitors that would help them provide a better fan experience in the future.
Percentage of fans who have abandoned a concession line at least once in the past 12 months without making a food or beverage purchase.Source: Oracle
Average annual staff turnover in stadiums.Source: Stadium Catering Feedback
SwipeStation is proven to reduce transaction time from over 60 seconds to under 15 seconds.
SwipeStation aligns with the industry’s ambition of going cashless: to speed up the service, simplify accounting and end ‘shrinkage’ (cash theft).
SwipeStation is simple to install, with no Point Of Sale equipment required behind the bar, and no staff training.
Adopting our system does not require phone connectivity and is therefore extremely stable.
Through the data SwipeStation provides, stadiums can learn more about fans and better understand their behaviour.
Percentage of fans who would download an app and complete a transaction using SwipeStation
Mike Warren, Head of Concessions. Ashton Gate
SwipeStation Customers v Total Orders
Leicester Tigers – 2017/18 Season
Turnover and Average Transaction Value (ATV) by Game
Leicester Tigers, Welford Road • 2017/18 Season
I usually don’t even try to get a beer at half time because the queues are always so bad. That’s all changed.
I found both the App and the SwipeStation machine very easy to use. It was a joy to be served with my order within three minutes of collecting my receipt, on two separate occasions (I am 78, so queuing isn’t my most comfortable occupation!).
The SwipeStation units would be conveniently positioned near the bars / Fast Lanes to ensure easy access.
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