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“With great power comes great responsibility” - the challenge of consumer data and how best to harness it.

“With great power comes great responsibility” - the challenge of consumer data and how best to harness it.

Recently a client got in touch asking for help driving ticket sales to an event at their stadium.

Happy to oblige, we sent push notifications to end users' phones - as well as emails to the relevant segment of our database. This is possible because SwipeStation users tick a box to say they’re happy to be contacted for offers and news. In return we keep them engaged by focusing on quality rather than quantity.


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Game for a laugh? The importance of Humour in motivating and retaining great staff

Game for a laugh? The importance of Humour in motivating and retaining great staff

As well as working full time at SwipeStation, I am regularly invited to moonlight as a freelance Event/Area Manager in the hospitality industry. I like to stay in tune with the challenges our clients face, I genuinely enjoy the work… and the extra income is always welcome! In the last twelve months I’ve covered the Cheltenham Festival, Royal Ascot, British Grand Prix and London Stadium.

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Would you replace your staff with a McRobot?

Would you replace your staff with a McRobot?

Automation vs Human Interaction: what’s best for the catering industry?

Last month it was reported that a new McDonalds restaurant had opened in Texas with no front-facing staff at all. Orders are placed by phone or screen, then collected from an automated area when ready. The only staff in the store are in the kitchens - cooking and preparing the food.

This new store is being heralded as the future and is described as ‘the experience customers want’.

But is that really the case?


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Recruit, train, RETAIN! How empathy & technology can help solve the hospitality staffing crisis

Recruit, train, RETAIN! How empathy & technology can help solve the hospitality staffing crisis

The staffing crisis in hospitality has the potential to decimate our industry - and it doesn’t look like it’s going away. If anything it’s getting worse. Just this week, the Office for National Statistics reported that there are a staggering 83% more vacancies available in the hospitality industry.


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A unique new way of rewarding staff

A unique new way of rewarding staff

Working from home has many benefits….but sometimes a change of scenery is needed and I decamp to the local coffee shop. I’m greeted with a smile and made to feel welcome as I settle in.


Being a great procrastinator I have a quick flick through LinkedIn while waiting for my coffee to arrive. The post at the top of my timeline is from an industry professional, and is a picture of a sign in a coffee shop asking customers to respect the staff and be understanding if the wait is longer than ideal. I’ve seen many similar posts - as I’m sure we all have.


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